One of my favorite projects in 2020.

One of my favorite projects this year, turned out to be one that I have been a part of for the past 5 years. NFL works with The Famous Group to design, animate and produce a series of animations for NFL’s supported initiatives throughout the football season.

2020’s message was that of strength, positivity but also, of humanity. We’re all in this together and, as NFL’s tagline said this year, “It takes all of us”.

Working from home in 2020 most certainly changed my perspective on many things, including my thoughts on how to approach a project I have been a part of for many years. 

Working outside of the usual office environment pushed me into a more playful and experimental state of mind. This could have been because there was no one looking, or perhaps it was my attempt to win over the dullness of being quarantined in an apartment for weeks. It was probably both those things. 

Torn, crumpled and taped paper carpeted the floor, along with paint stains, streaks and splashes. The result was a unique composition with custom textures created for the sole purpose of this animation alone. 

Clean bold graphics softened by an imperfect but human touch. 2020’s NFL’s initiative animation is a full immersion into a tactile and familiar environment. Elements draw on and scratch off, as they lead the animation at an energetic pace.

This was a fun project and an experience I will certainly be taking with me into my future work. 

As usual, it was a total pleasure working with the team at The Famous Group and The National Football League.

NFL Consumer Products Summit + Equipment Manager’s Meeting at the Mercedes-Benz Stadium.

MBS_NFL_ConsumerProducts_Summit

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While browsing the good old interweb today, I stumbled upon photos of designs I made for the NFL Consumer Products Summit + Equipment Manager’s meeting  while working at The Famous Group back in March.

The meeting was held at the Mercedes-Benz Stadium in Atlanta. The animations were custom designed to be displayed on 3 different screen sizes as well as several LED screens.

It’s always fun to see design take on its full size on location!

https://twitter.com/TriumphExpo/status/984583231549968385

 

 

 

NFL Drafts 2017

el ogorodova, motion, videoart, 3D

VIXI AT NFL DRAFT 2017 from Vixi on Vimeo.

 

It has not even been two weeks since the NFL drafts yet it already seems so long ago! Vixi just published a video illustrating the immense work we did for NFL and C3 at the NFL Drafts 2017 in Philadelphia.

I was lead designer and animator on this project at The Famous Group. I animated over a dozen animations which were then versioned for all 32 teams. I lead a team of designers and animators in creating over 400 deliverables. In addition, I designed templates for customizable graphics that could be updated and uploaded live during the NFL Drafts.

32 team screen displaying team specific graphics, social media, and live draft updates. This was an incredible experience and I am very proud of the end result!